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Sunday, February 12, 2006

Thanks alot GM!

A Led Zeppelin song started the other day on my Itunes and all I could think of at first was Cadillac. I don’t want to think of Cadillac. Cadillac uses that particular song on many of its advertisements. That song used to remind me of days gone by, rebellious teenager angst and pure rock and roll.

Songs create incredibly strong imprints in our minds, back to times of joy, love, tears, childhood friends and many more deep emotional experiences. Now corporations are paying the likes of Rolling Stones, Aerosmith, Led Zeppelin and hundreds of other musicians for the rights to use their songs in advertisements. Up to 15 million dollars a pop. When the Rolling Stones played, Start Me Up, during the Super bowl, a small imprint in of me thought about Microsoft, which annoyingly used the song over and over in commercials.

When these musicians wrote these songs, is that what they had in mind? Money talks. It's a shame that some great rock and roll bands are selling themselves out and ruining the soul of their tunes and lyrics to big business.

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